This channel, along with Star One, was launched in Hong Kong in 2007. In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for ₹31 crores.
Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent. In 2001, Star India took over the channel and rebranded it as Star Vijay. The UTV Group bought the controlling interest from United Breweries Group in 1999 for ₹180 million. United Breweries Group acquired the channel in 1995 and renamed it as Vijay TV. Ramasamy Udayar on 24 November 1994, as Golden Eagle Communication (GEC). The channel telecasts Tamil language programmes such as serials, reality shows and Tamil films. Star Vijay changed hands several times before being partly acquired by the Star India in 2001. Star Vijay (formerly Vijay TV) is an Indian Tamil language general entertainment pay television channel owned by Disney Star operated by Asianet Star Communications both divisions are subsidiary of The Walt Disney Company. (2001–present, India, Sri Lanka, Malaysia and Brunei) Since then, she is also recognized as Meenatchi.(1995–2001, 2021–present, International Feed only) Rachitha became popular and successful after playing the lead role, as Meenatchi, in Saravanan Meenatchi, which aired in Star Vijay. Rachitha made her debut in Mega Mandala, which was telecasted in Star Suvarna. She is married to Dinesh Gopalasamy from Srivilliputhur who acted as her pair in the serial Pirivom Santhipom.
Rachitha is fluent in Tamil, Kannada, Telugu, Hindi, Malayalam and English. She is best known for her role as Jyoti in Pirivom Sandhipom But she critically acclaimed as Meenatchi in the popular Tamil series Saravanan Meenatchi She also was a contestant on the reality show Bigg Boss Tamil - Season 6 and later got evicted from the show on day 91. Rachitha Mahalakshmi is an Indian television actress who predominantly work in Tamil along with some Telugu, and Kannada television with few films.
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